Mr. Provoost, born in 1959 in Belgium, holds degrees in Psychology and Business Administration from the University of Gent.
He began his professional career in 1984 with Procter & Gamble Benelux in Management Systems and worked for several years as a project manager on various finance, operations and marketing & sales assignments.
In 1987, Mr. Provoost joined Canon Belgium as Marketing Planning Manager, and became Sales and Marketing Manager for the Reprographics division. In 1989 he was appointed General Manager Marketing for all business operations.
In 1992, Mr. Provoost joined Whirlpool Belgium as Managing Director. He served as Vice President Consumer Services Europe, Vice President Group Sales, and Vice President Group Marketing, before becoming Vice President Whirlpool Brand Group Europe in 1999.
The move to Philips came in October 2000, when he was appointed Executive Vice President of Philips Consumer Electronics in Europe. Mr. Provoost became Senior Vice President and member of the Group Management Committee of Royal Philips Electronics, and CEO of Global Sales and Services for Consumer Electronics from August 1, 2003.
Mr Provoost is married, with three children.
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