Simplicity Advisory Board

Our Simplicity Advisory Board brings together five experts from the worlds of healthcare, lifestyle and technology. Its role is to provide us with an additional outside perspective on our journey to simplicity. It offers us insights into how we can better serve our customers and how we can deliver 'sense and simplicity'.

Each member of our Simplicity Advisory Board comes from a different cultural and professional background. This diversity enriches our understanding of what simplicity means for people in all aspects of their lives and in different cultures. But while the Board members bring a mix of experience and cultures, they all share our passion for simplicity.

In practical terms, the Board acts as a think tank and sounding board for Philips, providing counsel and guidance on a number of projects and issues in the healthcare, lifestyle and technology spectrum. It is helping us further drive creativity and thought leadership in our existing focus domains, as well as in new market sectors that might emerge in the next few years, such as personal health and wellness.

The Simplicity Advisory Board is chaired by Andrea Ragnetti, Philips Chief Marketing Office. He is joined by:

Sara is recognized as one of the most up-and-coming young fashion designers, with her collections selling in the UK, US, Scandinavia and Japan. Sara's approach to design is based around simplicity, but she acknowledges that simplicity is not always easy to achieve. Her insights and creativity will be an interesting addition to the Board.

Gary is one of China's most prominent architects, well-known for his creative and innovative use of space. Throughout his career he has put emphasis on creating simple yet practical lifestyle environments and this way of thinking will add a unique perspective to our own.

Peggy Fritzsche is the former President of the Radiology Society of North America (RSNA). Peggy's work in radiology over the last 25 years has driven her to focus on attempting to simplify the patient experience in one of the most complex areas of healthcare, and this will provide the SAB with invaluable insight.

John is a professor at MIT and one of the leading industry commentators on simplicity in IT. Simplicity is a subject that John is passionate about, and his insight into the simplification of IT and business processes will be of great benefit to Philips.

Ken is creative director of Pininfarina Automotive and Transportation Design and is a professor at the Art Center College of Design in Pasadena. Ken's ethos is based on designing cars to drivers' needs whilst still achieving a highly desirable, clean and simple look without sacrificing functionality or quality.

Related info:

• Philips inaugurates Simplicity Advisory Board