Philips Brings the FIFA World Cup ™ Winner’s Trophy to Po Leung Kuk

(Hong Kong, 21 November 2005) More than 50 children at Po Leung Kuk were treated to a special viewing of the original FIFA World Cup™ Winner’s Trophy today.

The children posed to have their photograph taken with the most coveted prize in the history of sport – thanks to Royal Philips Electronics (Philips), the Official Partner of the 2006 FIFA World Cup™ and one of only three companies to have sponsored every FIFA World Cup™ since 1986.

 

The youngsters are either Po Leung Kuk residential children or Po Leung Kuk Pershing Tsang Primary School students , which is operated by the Po Leung Kuk charity.

The event was made even more special by the guest appearance of football legend George Cohen, who was part of the England team that defeated West Germany 4-2 in the thrilling final of the 1966 World Cup™ Finals at Wembley Stadium.

 

Cohen, who played over 450 games for Fulham F.C. and was capped 37 times by England, spent time giving the children tips on how to improve their skills and autographed 30 footballs, which were handed out as special souvenirs from Philips.

“Philips is thrilled to be able to share such a famous sporting trophy with a very special Hong Kong charity,” said Yeung Chiu, Director of Brand Management and Corporate Communications of Philips Electronics Hong Kong Limited. “Philips is committed to supporting local communities and charities and we are delighted the children of Pershing Tsang Primary School enjoyed seeing the FIFA World Cup™ Winner’s Trophy today.”

 

The trophy’s promotional tour also raised HK$50,000 which was donated to Po Leung Kuk Child Sponsorship Programme.

 

“We are so grateful to Philips for giving our youngsters a fabulous experience which I am sure they will treasure for the rest of their lives. This is indeed an example of outstanding corporate citizenship,” said Quincy Lui, Director of Po Leung Kuk.

 

The FIFA World Cup ™ Winner’s Trophy is 36 cm tall, made of solid 18-karat gold and weighs 4.97 kg. The base contains two layers of semi-precious malachite and has room for 17 small plaques bearing the names of the winners – enough space for all the FIFA World Cup™ champions up to year 2038.

 

The priceless trophy, under the supervision of a full-time security guard during the promotional tour, was also taken to St Paul’s College in Hong Kong.

Yeung Chiu (left), Director of Brand Management and Corporate Communications of Philips Electronics Hong Kong Limited donates to Kuk the funds raised during the promotional tour of the Philips 2006 FIFA World Cup Winner’s Trophy in Hong Kong to support the Kuk’s charity work.

Thanks to Philips Electronics Hong Kong, more than 50 children at Po Leung Kuk were treated to a special viewing of the original FIFA World Cup™ Winner’s Trophy today. The event was made even more special by the guest appearance of football legend George Cohen, who was part of the England team that won the 1966 World Cup™ Finals, who gave the children tips on how to improve their skills and autographed 30 footballs, which were handed out as special souvenirs from Philips.

For further information, please contact:

Ms Yeung Chiu

Brand Management and Corporate Communications
Philips Electronics Hong Kong Limited
Tel:  +852 2821 5635   
Fax:  +852 2527 4850
Email:  yeung.chiu@philips .com

About Royal Philips Electronics :

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 30.4 billion in 2005. With activities in the three interlocking domains of healthcare, lifestyle and technology and 159,200 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.semiconductors.philips.com.


About Po Leung Kuk

Po Leung Kuk is a renowned charitable organisation with a long history. Established in 1878, Po Leung Kuk has a history of serving the local community for over 127 years. In pursuit of the objective of “protecting the young and the innocent”, the Kuk has always advanced with the times, attuning its services to meet the needs of the society. The Kuk now operates more than 200 units, providing social, educational, recreational and cultural services to some 400,000 citizens a year.