The exhibition, linked to Business of Design Week, takes place at the Hong Kong Heritage Museum between November 26, 2006 and June 25, 2007. It showcases both successful products and experimental works by renowned and up-and-coming local product designers to illustrate the contribution design can make to “Better Living.” The entire design process around each exhibit will be shown from the conceptual phase to the finished product, including research works, sketches, drawings, mock-ups, models, final prototypes and promotion samples. As such, the exhibition offers visitors a glimpse into the creative thinking process of product designers. The guest curator for the exhibition is professor Yanta Lam of the Hong Kong Polytechnic University.
As one of the world’s largest and most reputable design studios, employing 450 professionals from 35 countries, Philips Design was invited to take part in the exhibition. Design has been a driving force behind Philips products since the company began in the Netherlands, in 1891. “From the outset, design values were human values, and the designer’s goal has always been to bridge the divide between people and technology, adapting technologies to meet people’s needs more effectively,” says Murray Camens, Vice President and Regional Director Asia, Philips Design.
In Asia, Philips’ role in promoting local design and development of cutting-edge products for sale across the world has been unprecedented. It established a design center in Hong Kong almost 30 years ago that is today considered the largest and most well-respected multi-disciplinary design studio in the region. It employs more than 80 design professionals of 17 nationalities of whom 75 percent are Asian. Since establishing the Hong Kong center, Philips has set up four more design centers in the region; in Singapore, Taipei, and Bangalore and Pune, India, that currently account for more than 30 percent of the design output at Philips.
Philips is a global leader in sound technology, and its Streamium wireless music system WACS700 represents a further step in revolutionizing home music systems and the way people listen to and enjoy music.
The Streamium wireless music system WACS700 is Philips’ lastest home music system. Designed using the company’s unique “High Design” process, it combines WiFi (wireless fidelity – the modern standard for transmitting data in wave form) with a 40 GB hard disk drive that allows the storage of up to 750 CDs. With the WACS700, users can enjoy different music in up to five different rooms within the home, with music accessed and streamed simultaneously to the chosen locations. The system also offers a “Music Follow Me” function that enables the user to select music to follow them at home, anywhere and everywhere.
Philips Design chose to exhibit the Streamium wireless music system WACS700 because the design reflects the Philips brand promise of ‘sense and simplicity’.
Introduced globally in August 2005, Philips Streamium wireless music system WACS700 has won a number of international design awards including the prestigious I.D. Annual Design Review, the iF design award China and the Hong Kong Award for Industry. “The WACS700 serves as a tangible reminder that Asian design has arrived. It is world-class. The sky’s the limit,” states Camens.
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