Philips Electronics Hong Kong Ltd (Philips) has designed and produced a series of innovative simplicity products that enable modern consumers to achieve holistic wellness. These products create a healthy lifestyle in what the consumers eat, drink and breathe, massage their tired muscles, and help them watch their weight and monitor their health condition. Consumers can also enjoy professional oral care in the convenience of their own homes.
“At Philips, we aim to provide modern consumers with a range of healthcare products that improve not just one aspect of their life, but many. And it is our firm belief that healthcare can be great fun,” said Ms Elsa Wong, Director, Hong Kong/Macau
Philips DAP China/Hong Kong, Philips Electronics Hong Kong Ltd.
“Philips understands people and aims to improve their lives with its products, systems and services. We do this based on real insights into what people need, want or aspire to have. We have to go beyond improving existing solutions, and come up with breakthroughs under our ‘sense and simplicity’ brand promise,” Ms Wong added.
Bringing a healthy living to the consumers
In the kitchen, Philips brings you a healthy and easy way of cooking for you and your family, using simple and easy to use kitchen appliances.
Rice is the staple food for most Asians. Philips has designed a series of state-of-the-art rice cookers with smart and automatic cooking programs that help retain the nutritional value of the food during the cooking process by adjusting the temperature at various stages.
In addition, Philips has introduced a Blender with a powerful 750W engine that outperforms other blenders on the market. Together with the simple one-touch button for dedicated functions (Smoothie and Ice), it is ideal for making smoothies and crushing ice.
To complement this blender, Philips has launched a Juicer with unique micro-mesh filter to extract even the very last drop of juice. The extra large feeding tube swallows the whole fruit and vegetables so you don't need to cut or chop them anymore.
Philips also takes care of every minor detail of consumers’ lives. An average person breathes approximately 43,200 times a day, and every breath counts in maintaining health and wellness. Philips has introduced a Clean Air System that cleans the air in your indoor environment with its innovative 6-stage clean air system, to remove the big and small particles, bacteria and viruses, as well as gases and odors. The System is endorsed by the world renowned British Allergy Foundation. It comes in two models, fitting the bedroom environment and the living room environment.
On an even more basic level, Philip has developed aWater Purifier that provides consumers with water that is free from bacteria and sediments. It uses a four-stage filtration system incorporating the “hollow fibre”, a revolutionary membrane originally developed for artificial kidneys. It can remove bacteria, cysts, chlorine odors, foul taste and sediments. The four-stage filtration system is test-proven by a university in Hong Kong to remove 100% of the bacteria and cysts. The filtration capability is guaranteed.
Relaxing tired muscles; accurate weight measurement for health monitoring
As the world’s top manufacturer of lighting equipment, Philips also designs and innovates products that emit lights we cannot see – infrared radiation.
While infrared is invisible, you can feel the comfortable warmth. The warmth penetrates deep into your skin, and it is effective to dilate your blood vessels to facilitate blood circulation, sending oxygen-rich blood to stressed or aching muscles, and removing metabolic wastes. The Phlips InfraCare series is medically safe and effective in relieving muscular pains and joint stiffness. The series comprises three models for focused treatment, zone treatment, and half-body treatment.
To give you even greater relaxation and the benefits of foot reflexology in the comfort of home, Philips has recently introduced the Foot & Calf Massager, which simultaneously massages your feet and calves, penetrating deep, soothing tense muscles and tendons to give you a wonderful feeling of relaxation. The unique multiple rollers and nodes design mimics the sensation of real foot reflexology. The adjustable design allows you to position your feet and calves to target various reflexology pressure points for a thoroughly invigorating massage.
Weight monitoring has become a regular activity in modern living. You need an accurate weighing scale. To replace the metal lever system that deteriorates with time and becomes inaccurate, the Philips Electronic Scale applies the advanced four-sensor technology, with four independent sensors placed at the corners of the scale. To further enhance accuracy, the scale comes with the “gravity compensation” feature with six-zone gravity compensation settings to adjust for gravity differences around the world.
Going beyond domestic daily care to professional oral health care
Philips Sonicare Sonic Toothbrush, the No.1 recommended sonic toothbrush by dental professionals worldwide , brings to consumers the latest and most innovative oral care technology that helps to provide more professional domestic oral health care.
Sonicare’s patented sonic technology not only cleans teeth with direct bristles contact, but also generates dynamic fluid cleaning action that effectively cleans deep between teeth, below the gumline and in hard-to-reach areas for superior plaque removal, contributing to better oral health.
It is clinically proven to remove significantly more plaque than a manual brush and other sonic brushes. It can improve gum health by reducing gingivitis and gingival bleeding, and helping to shrink periodontal pockets. It is also clinically proven to be safe and gentle on gums.
“Philips is continuously striving to produce products that are simple to use, but employ the latest technology and greatest design ingenuity. This is Philips’ brand promise – ‘Designed around you, Easy to experience and Advanced’, and in the years ahead we intend to keep this promise for consumers the world over,” said Ms Wong.
For detailed information about the above consumer wellness series, please refer to the attached product fact sheet.
Moritis et al. 2002 MTB U.S, Platt et al. 2002, U.S. MS3, Donly, 2003, U.S D17
 |