Philips 2009 Full Range of Digital Photoframe enables consumers to go greener every day

Hong Kong – Building off of its commitment to sustainability, Philips is the market-first company to introduce full range of GREEN Digital Photoframe.  The 2009 full range of Digital Photoframes all achieved the Philips’ Green Products status for superior environmental performance when compared to their predecessors or equivalent products of their closest competitors.  Philips’ Green products can reduce costs, energy consumption and CO2 emissions, enabling consumers to make simple choices about the products they buy and the impact they have before, during and at the end of their life cycle.

 

EcoDesign and Philips Green Focal Areas


Philips is leading the industry with its EcoDesign environmental actions. Through EcoDesign procedures, Philips implements sustainability into its processes and procedures at all phases of product design and development. Focusing on one or more of the Philips Green Focal Areas – energy efficiency, packaging, hazardous substances, weight, recycling and disposal, and lifetime reliabililty – Philips’ EcoDesign approach requires designers to analyze every stage of the product life cycle and integrate environmental considerations in their design goals.  The Philips Green Products have to score at least 10% better compared to the reference product from a competitor or predecessor.

“As a leading health and well-being company, we view our commitment to sustainability as an opportunity for innovation,” said Wiebo Vaartjes, Senior Vice President and CEO of Philips Electronics Hong Kong, “Retailers and consumers are increasingly interested in what we are doing to reduce the environmental impact of our products, processes and services.  We committed to ensure our care for environment will bring win-win to our company as well as our customers worldwide.”

 

The Philips Digital Photoframes carry distinctive features that bring carbon footprint reduction.  One of the example is the SmartPower function.  It offers a timer turning the Photoframe on/off at users specify time.  That reduces energy consumption and can save up to 1/3 of a Photoframe’s energy costs.  The Digital Photoframes also come with simple innovations like packaging and easier disassembly for recycling, to rechargeable batteries which lasts longer without charging, we are offering consumers more sustainable choices. 

 

EcoVision4


Since 1994, Philips drives environmental improvement program.  Philips called it EcoVision and EcoDesign is part of our efforts to drive this vision.  We launched our fourth EcoVision program in 2007.  This latest EcoVision program focuses on reducing the energy consumption of our products and facilities to combat climate change. With EcoVision4 we have committed to the following by 2012:

 

• Generate 30% of total revenues from Green Products (up from 15% in 2006);
• Double our investment in Green Innovations to EUR 1 billion; and
• Further increase the energy efficiency of our operations by 25%.
 
Sustainabily is built into Philips’ DNA, our values and our commitment to improve the quality of people’s lives.  For further information on Philips Green Products and our sustainability achievement, please visit: www.philips.com/sustainability 

For further information, please contact:

 

Pansy Chan

Country Public Relations and Marketing

Philips Hong Kong

Tel: +852-2821-5237

E-mail: pansy.chan@philips.com

 



About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 118,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.