CINEMA 21:9 – THE WORLD’S FIRST CINEMA-PROPORTIONED LCD TELEVISION
Berlin, Germany - Philips brings the ultimate cinematic viewing experience home with the world’s first cinema-proportioned LCD television. Cinema 21:9 lets you enjoy movies as you would in the cinema and just as the director intended. Cinema 21:9 delivers the ultimate immersive home cinematic viewing experience. Movies are displayed in the 21:9 aspect ratio – exactly as the director intended – on its 56” Full-HD screen.
Cinema 21:9 is the world’s first TV to deliver a true cinematic viewing experience in the comfort of the home. Traditional LCD televisions compromise on the cinematic viewing experience either by changing the aspect ratio to fill the screen – losing the full scope of the original shot – or by inserting distracting black bars (letterboxing) at the top and bottom of the screen. Cinema 21:9 overcomes these issues and perfectly displays 2.39:1 movie material to give the viewer an uncompromised and absorbing cinematic viewing experience.
Cinema 21:9 is the first ever TV shaped in the 21:9 cinema aspect ratio and combines superb picture quality courtesy of Philips powerful 2009 Perfect Pixel HD processing engine (500 million pixels per second processing power and 2,250 trillion vivid colors) with immersive three-sided Ambilight Spectra technology. Ambilight projects ambient LED lighting from the top and sides of the TV that absorb the viewer into the picture and expands the content beyond the confines of the screen. The color and intensity accurately change to match the on-screen action and lock your vision on the screen to immerse you further in the movie. Completing the picture package, Cinema 21:9 is equipped with a Full HD 2560x1080p screen with 8.3 million pixels that guarantees crystal clear and razor sharp images with high definition sources.
Cinema 21:9 is equally accomplished with more-common 16:9 material from sources including broadcast television, gaming and DVDs, which courtesy of best-in-class auto formatting technology can be resized to fill the screen (note: auto formatting technology can also be switched off).
Cinema 21:9 is the fastest LCD available in the world today, with a refresh rate of just 1ms. Even the fastest on-screen action is realistically life-like and smoothly rendered thanks to 200Hz Clear LCD. In addition, Perfect Contrast helps boost contrast levels to deliver an 80,000:1 dynamic contrast ratio. Picture quality is further enhanced by Perfect Natural Motion that ensures moving objects glide naturally on-screen, eliminating the judder associated with other LCD TVs.
A notable new feature addition to Cinema 21:9 is Net TV, which enables simple and quick internet access to a wide range of sites from a start page on the TV screen. The Net TV feature has dedicated and tailored websites from European partners that include brand names such as YouTube, eBay, TomTom, Meteo Group, Netlog, Funspot and MyAlbum plus a range of local partners offering the most popular websites per country. Through Net TV internet content is tailored for the best viewing experience on the TV screen, and is easily accessed through the TV’s remote control, without the need for extra set-top boxes or subscriptions.
Consumers with multiple HDMI devices will appreciate the versatile connectivity options of Cinema 21:9, which sports five HDMI 1.3a ports, DLNA and Wi-Fi connectivity.
John Olsen, Vice President Marketing Television, Philips Consumer Lifestyle, commented: “With our unique Cinema 21:9 we have developed a television which takes you as close to the experience that you enjoy at the cinema as you can get without buying a ticket. We believe that to really become absorbed in watching a film at home consumers are looking for a real cinematic viewing experience, so we have launched the world’s first cinema-proportioned TV screen perfectly complemented by our immersive Ambilight technology.”
He added, "Philips new Cinema 21:9 takes enjoying movies at home to an entirely new level, the advantages over a traditional 16:9 ratio screen in side by side comparisons are truly striking.”
Cinema 21:9 is available in Hong Kong. Availability in other countries will follow during September 2009.
For further information about Philips products, kindly call (852) 2619-9663 or www.philips.com.hk
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 118,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.
