The active digital sensor measures your hair's temperature more than 20,000* times per styling session.
your hair's temperature
Adapts
Adapts
The intelligent microprocessor automatically adjusts the temperature to prevent your hair from overheating.
the straightening performance
Cares
Cares
Our unique sensing and adapting technology protects the hair from overheating and locks-in up to 70% of its natural moisture** for healthy-looking, vibrantly shiny hair.
Proven to maintain up to 93%*** of your hair's essential strength so your hair always feels healthy on the inside while looking sleek and lustrous outside.
uniquely for your hair
*30x/sec x 12mins styling session
**SenseIQ mode at 170° C
***SenseIQ mode at 200°C, mean results
Check out how Straightener Prestige knows your hair is as unique as you are.