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SenseIQ

How SenseIQ works uniquely for you and your hair

Senses

Senses

Senses
The active digital sensor measures your hair's temperature more than 20,000* times per styling session.
your hair's temperature

Adapts

Adapts

Adapts
The intelligent microprocessor automatically adjusts the temperature to prevent your hair from overheating.
the straightening performance

Cares

Cares

Cares
Our unique sensing and adapting technology protects the hair from overheating and locks-in up to 70% of its natural moisture** for healthy-looking, vibrantly shiny hair.
Proven to maintain up to 93%*** of your hair's essential strength so your hair always feels healthy on the inside while looking sleek and lustrous outside.
uniquely for your hair

*30x/sec x 12mins styling session

**SenseIQ mode at 170° C

***SenseIQ mode at 200°C, mean results

Check out how Straightener Prestige knows your hair is as unique as you are.

Product video

Compare Our Straighteners

Straightener Prestige with SenseIQ

BHS830/03

Straightener Prestige with SenseIQ

HKD1,198.00*
Straightener
MoistureProtect Straightener

HP8372/03

MoistureProtect Straightener

HKD898.00*
Straightener
StraightCare Advanced Straightener

BHS677/03

StraightCare Advanced Straightener

HKD698.00*
Sublime Ends Straightener
StraightCare Advanced Straightener

BHS676/03

StraightCare Advanced Straightener

HKD548.00*
Vivid Ends straightener
StraightCare Advancd Straightener

BHS675/03

StraightCare Advancd Straightener

HKD498.00*
Vivid Ends straightener

Caring technologies

  • SenseIQ technology: Active digital sensor measures your hair’s temperature by more than 20,000 times per styling session*** and adapts the temperature to your unique hair to prevent overheating.
  • Tetra ionic system to deliver 4 times****more ions for frizz-free, shiny hair
  • Ultra smooth ceramic floating plates
  • MoistureProtect technology: Sensor diagnoses your hair’s moisture levels and adapts the temperature to protect the hair from overheating, preserving hair’s natural moisture balance
  • Floating plates
  • Ceramic coated plates
  • Ionic conditioning
  • UniTemp sensor: protects hair against unnecessary high heat. Get same results with a 20°C lower heat setting**
  • Floating plates
  • Keratin-infused ceramic 2x
  • Ionic conditioning
  • UniTemp sensor: protects hair against unnecessary high heat. Get same results with a 20°C lower heat setting**
  • Keratin-infused ceramic
  • Ionic conditioning
  • UniTemp sensor: protects hair against unnecessary high heat. Get same results with a 20°C lower heat setting**
  • Keratin-infused ceramic
  • Ionic conditioning

Styling Performance

  • 3 styling modes (fast, normal, gentle)
  • 110mm extra long plate
  • 14 temperature settings (120°C~230°C)
  • 15 sec heat up
  • 90mm long plate
  • 3 temperature settings (150°C, 175°C, 200°C)
  • 15 sec heat up
  • 105mm extra long plate
  • 14 temperature settings (130°C~230°C)
  • 15 sec heat up
  • 47mm extra wide plate
  • 11 temperature settings (130°C~230°C)
  • 30 sec heat up
  • 105mm extra long plate
  • 11 temperature settings (130°C~230°C)
  • 30 sec heat up

Safety

  • Cool tip
  • Heat-resistant cap
  • Heat-resistant pouch
  • Auto switch off after 60 mins
  • Swivel cord
  • Swivel cord
  • Easy lock
  • Auto switch off after 60 mins
  • Heat-resistant pouch
  • Cool tip
  • Swivel cord
  • Easy lock
  • Auto switch off after 30 mins
  • Heat-resistant cap
  • Swivel cord
  • Easy lock
  • Auto switch off after 30 mins
  • Cool tip
  • Swivel cord
  • Easy lock
  • Auto switch off after 30 mins
* Suggested retail price

**Hair temperature & consumer test compared with HP8344

***30x/sec x 12 mins styling session

**** vs HP8372

Get the new Straightener Prestige with SenseIQ and its Accessories

Heat-resistant Storage Pouch and Protection Cap

The stylish roll-up pouch servers as a heat-resistant mat that helps you style and store anywhere. The storage cap also keeps your straightener securely stored at home or while traveling.

Discover more Personal Care products